What I do / Background & experience

A technical mind.
A business perspective.

The easiest way to understand what I do is to talk with me. Here’s a little of the background I bring to the conversation.

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The short story

Facts first.
Curiosity always.

I prefer facts over rough assumptions, which might come from my career start as a microelectronic engineer. I learned circuit board planning, assembler, and Pascal coding but was always highly interested in how decisions are being made and who or what is influencing those decisions.

After a short excursion into business administration, I decided to explore information science and how the internet works. In 2000, I experienced the rise and fall of German dotcoms as a freelancer. I learned how technologies, new business approaches, and new design principles rose and formed the internet business we have today.

Experience

From platforms
to business value.

Connect on LinkedIn ↗
2016 – Today

Red Hat

Automation · Architecture · Strategy
Automation Strategist

Starting from 2021, I own and drive strategic automation opportunities at our large enterprise customers.

  • Acting as an automation knowledge enabler and advisor for customers and Red Hat sales teams to build and execute individually guided automation strategy roadmaps for cooperative success.
  • Helping to implement the M.E.D.D.P.I.C.C / MEDDIC sales methodology across multiple sales teams.
  • Improving and developing Red Hat sales material with value-based automation adoption journey content.

Industry focus: retail with eCommerce, automotive, and energy / industrial sectors.

Interim Key Account Management

At the beginning of 2020, I handed over my pre-sales activities to a new colleague and took over the role as acting key account manager on an interim basis for two important customers in the German public transport business.

My focus was on helping customers adapt their traditional IT planning and buying process towards a dynamic, on-demand, pay-as-you-consume model. I worked on transforming the customer relationship from a pandemic-based reactive mode to a forward-thinking, agile solution mode, freeing up resources and securing pre-pandemic investments.

I also introduced and implemented the MEDDPICC / MEDDIC sales methodology to the sales team to transform product and solution selling into business value-based discussions.

Solution Architect

Insurance and banking

Enabling Red Hat customers to master their digital transformation and adopt Bimodal IT.

Focused on the infrastructure layer but with middleware in mind, to successfully implement a working DevOps methodology in the often siloed operations teams of large, traditional German companies.

Security considerations and implementation in (X)aaS using certified open-source technologies such as SELinux, Satellite, CloudForms, OpenShift, and API management systems (3scale).

2012 – 2016

MongoDB

Senior Solution Architect
Senior Solution Architect

A sales process-driven, demand-generating position: evaluating prospects, identifying valuable sales opportunities, and making prospects successful users of our technology.

  • Helping prospects and customers understand how NoSQL can help them be more successful by minimising risk and using cloud technologies.
  • Supporting customers and prospects in adopting modern IT methodologies, such as continuous development and integration.
  • Helping customers understand, build, and use technology stacks such as data lakes, DBaaS, SaaS, and IaaS using ecosystems including Hadoop, Spark, Flink, Cloud Foundry, VMware, OpenStack, Docker, Mesos, and Kubernetes.
  • Getting our technology offered as a service by central IT organisations of large, global enterprise customers.
  • Identifying and working closely with key partners to secure and accelerate growth in the territory.

Key focus industries: retail / eCommerce, IoT / Industry 4.0, automotive, and pharmaceuticals.

Ivory sculptural stairs and a burnt-orange architectural plane

Individual. Custom-fit.

Your context.
Your next move.

Let’s talk about where your business is today—and where you’d like to take it.

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